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<channel>
	<title>Local Marketing Blog</title>
	<atom:link href="http://blog.emo.uk.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.emo.uk.com</link>
	<description>Localisation: Social, Directional, SEO, Mobile and more</description>
	<lastBuildDate>Fri, 17 May 2013 13:19:53 +0000</lastBuildDate>
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		<title>SXSWi Recap: Wearable Tech</title>
		<link>http://blog.emo.uk.com/2013/05/sxswi-recap-wearable-tech/</link>
		<comments>http://blog.emo.uk.com/2013/05/sxswi-recap-wearable-tech/#comments</comments>
		<pubDate>Fri, 17 May 2013 13:19:53 +0000</pubDate>
		<dc:creator>Roman Lukyanov</dc:creator>
				<category><![CDATA[Cool work]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Innovations]]></category>

		<guid isPermaLink="false">http://blog.emo.uk.com/?p=3057</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p>Continuing on from yesterday, the 2nd thing to get us excited at IPA&#8217;s SXSW recap was a discussion of new wearable technology coming our way very soon!</p>
<p>Much of the wider out-there discussion at the conference was focused around how to make wearable technology both fashionable and useful, referencing everything from clothes that will allow you to tweet with a flick of an arm to those that will contain health monitoring sensors. However, naturally it was the power players of Apple and Google that turned the most heads with large speculation about their more imminent pieces of technology.</p>
<p><a href="http://www.bbc.co.uk/news/technology-22538854" target="_blank"><img src="http://news.bbcimg.co.uk/media/images/67630000/png/_67630751_cp-u.png" alt="Google Glass" width="464" height="261" /></a></p>
<p>By now, you&#8217;ve probably heard all about Google Glass, Google&#8217;s first foray into wearable computing, allowing the users to see a 25&#8243; screen just in the peripheral vision of their right eye. Users will be able to navigate this, performing instant translations, obtaining directions and capturing photo and video. This is still over a year away from commercial release, and certainly won&#8217;t win any fashion awards, but it does illustrate a significant leap into the future as depicted by many sci-fi films/TV of yesteryear. In its first series Charlie Brooker&#8217;s delightful &#8216;Black Mirror&#8217; finished with acclaimed episode &#8216;The Entire History of You&#8217; focusing on the ability to record memory and re-watch at any point. Google Glass is obviously not here yet but it no longer seems crazy to suggest it could be the near future.</p>
<p>Then, let&#8217;s not forget Apple and the impending iWatch (below), which looks set to bring the iPhone to an even smaller screen near you. However, perhaps the most interesting news on the iWatch isn&#8217;t the real spec but the vast rumours around it, with suggestions going as far afield as to suggest it could measure biometrics to provide up to date health analysis.</p>
<p><a href="http://www.pcadvisor.co.uk/news/apple/3443668/apple-iwatch-release-date-specs/" target="_blank"><img title="Apple iWatch release date" src="http://cdn3.pcadvisor.co.uk/cmsdata/features/3443668/Apple_iWatch_release_date_and_specs.jpg" alt="Apple iWatch release date" width="500" height="311" /></a></p>
<p>The point with all this, beyond just bringing some cool new things to your attention and hopefully inspiring you to look further, is to highlight how digital is starting to become prevalent in everyday life in a BIG WAY. The key thing is for businesses to understand this and see digital as integrated into everything; it is a natural part of life, industry and advertising. Thus, it should be approached as 2nd nature and all approaches should be naturally tailored to include it. Bearing that in mind, it seems fitting to leave with a quote from Nicholas Negroponte, the founder of MIT Media Labs in the US, from <span style="text-decoration: underline;"><strong>1998</strong></span></p>
<p>- like air and drinking water, being digital will be noticed only by its absence not it prescence&#8217;</p>
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		<title>SXSWi Recap: 3D Printing</title>
		<link>http://blog.emo.uk.com/2013/05/sxswi-recap-3d-printing/</link>
		<comments>http://blog.emo.uk.com/2013/05/sxswi-recap-3d-printing/#comments</comments>
		<pubDate>Thu, 16 May 2013 16:14:13 +0000</pubDate>
		<dc:creator>Roman Lukyanov</dc:creator>
				<category><![CDATA[Cool work]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Innovations]]></category>

		<guid isPermaLink="false">http://blog.emo.uk.com/?p=3042</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p>On Wednesday, a few of us EMOers were lucky enough to attend the IPA hosted SXSWi event, which proved a wonderfully interesting summary of the major trends from the globally recognised pool of technological innovation know as SXSW, held in Austin, Texas every year. Below and over the next few days, we&#8217;ll be reporting back on the main trends and what it all means. First up, <strong>3D PRINTING</strong></p>
<p><a id="irc_mil" href="http://www.google.co.uk/url?sa=i&amp;rct=j&amp;q=&amp;esrc=s&amp;frm=1&amp;source=images&amp;cd=&amp;cad=rja&amp;docid=i_TYvo772_oHSM&amp;tbnid=8CKRtJGVy4g6iM:&amp;ved=0CAUQjRw&amp;url=http%3A%2F%2Fwww.forbes.com%2Fsites%2Fandygreenberg%2F2012%2F12%2F19%2F3d-printing-startup-makerbot-cracks-down-on-printable-gun-designs%2F&amp;ei=0vaUUfWIDKyr0gW5soGQCg&amp;bvm=bv.46471029,d.Yms&amp;psig=AFQjCNGWnM5yQVpIapeV3p5H_frFqPUApQ&amp;ust=1368803403410359"><img id="irc_mi" src="http://blogs-images.forbes.com/andygreenberg/files/2012/12/gunfile.jpg" alt="" width="623" height="393" /></a></p>
<p>A topic that has certainly been in the news lately, courtesy of Cody Wilson and the printed handgun (pictured), 3D printing is very much becoming a reality. However, its not all controversially polarising, but in fact a highly important development with vast industry implications. Whilst some tech was demonstrated at SXSW, it was anecdotal stories that created the most excitement; a father 3D printing insoles so his daughter could go on theme park rides, or the possibility of 3D printed limbs for children.</p>
<p>It is specifically the 2nd story that highlights the magnitude of this technology. In terms of industrial production, producing artificial limbs for children has never been a commercially viable option; they grow, and the limbs cannot be used for long periods of time. However, if the limbs can be consistently printed on an ad hoc basis at a much lower cost, then these highly personalised products are suddenly a possibility.</p>
<p>We guess the point we&#8217;re trying to make here is that 3D printing means that everyone can now be a maker. Mass production is far from gone, but the development of accessible and affordable 3D printing technology (only likely to grow in the next year) is certainly likely to see a shift towards more personalised and individual product.</p>
<p>So a thought to close with, the Internet saw a surge of independent businesses grow, yet they were still having to source resource/product, but with 3D printing that step is removed, so are we on the verge of another explosion in independent commercial success?</p>
<p>&nbsp;</p>
<p><strong> </strong></p>
<p>&nbsp;</p>
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		<title>Recruiting: Office Manager, Bristol</title>
		<link>http://blog.emo.uk.com/2013/04/recruiting-office-manager-bristol/</link>
		<comments>http://blog.emo.uk.com/2013/04/recruiting-office-manager-bristol/#comments</comments>
		<pubDate>Wed, 24 Apr 2013 13:54:14 +0000</pubDate>
		<dc:creator>Ellie Pegg</dc:creator>
				<category><![CDATA[Jobs at EMO]]></category>

		<guid isPermaLink="false">http://blog.emo.uk.com/?p=3034</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p>As part of Creston PLC. EMO and The Real Adventure are two innovative and forward thinking marketing communications agencies in the heart of Bristol’s enterprize zone in Temple Quay. EMO is an integrated communications agency, while The Real Adventure is one of the UK’s leading relationship marketing agencies, both working with an impressive list of blue chip  clients.</p>
<p>We have an outstanding opportunity to be our Office Manager, working across both agencies to ensure the effortless and efficient running of the whole office and provide a front of house function that is second to none.</p>
<p>Our Office Manager will have full responsibility for the running of both offices, building management, health and safety and supplier and security management, whilst also managing our excellent reception team. Our front of house team are the eyes and ears of the building, often the first face of the agencies, they welcome our clients and form an integral part of both<br />
organisations.</p>
<p>Our ideal candidate will have a proven ability and experience in a similar Office Management role, ideally within a modern managed building. You will have strong organisational skills, with a calm and  considered approach.  Professionalism and a clear understanding of working within a busy and ever changing fast paced environment should be second nature to you, with confidence and resilience in spades. You should have excellent communication and interpersonal skills with the ability to deal effectively with clients and colleagues at all levels. Proven management ability and experience in training and developing a small team is essential.</p>
<p>Commercially astute with an understanding of the creative and/or marketing industries would be a clear advantage. Full and clean driving licence is essential.</p>
<p>This is a key role and an exciting opportunity to be part of the future of both companies as we move into exciting times of growth and development. If you share our drive, energy, passion and commitment and want to play a part in our future, we are waiting to hear from you.</p>
<p>For more information or to apply for the job please email <a href="mailto:recruitment@emo.uk.com">recruitment@emo.uk.com</a></p>
<p>Closing date for applications is Tuesday 7<sup>th</sup> May 2013.</p>
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		<title>Fresh from the dealership&#8230;</title>
		<link>http://blog.emo.uk.com/2013/04/fresh-from-the-dealership/</link>
		<comments>http://blog.emo.uk.com/2013/04/fresh-from-the-dealership/#comments</comments>
		<pubDate>Fri, 12 Apr 2013 16:07:19 +0000</pubDate>
		<dc:creator>Ellie Pegg</dc:creator>
				<category><![CDATA[New EMOers]]></category>

		<guid isPermaLink="false">http://blog.emo.uk.com/?p=3014</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p>&#8230;is Chris! Before joining EMO last week, Chris was the Marketing Manager for the Sytner owned Lexus and Toyota Centres. He&#8217;s joined EMO as the Regional Marketing Manager for the South on the Toyota team so is clearly loyal to the brand!</p>
<p><strong><a href="http://blog.emo.uk.com/wp-content/uploads/2013/04/Chris-Dennis.jpg"><img class="alignleft size-medium wp-image-3027" title="Chris Dennis" src="http://blog.emo.uk.com/wp-content/uploads/2013/04/Chris-Dennis-192x300.jpg" alt="" width="192" height="300" /></a>Name:</strong> Chris Dennis, aka Denzil</p>
<p><strong>Place of birth:</strong> Bath</p>
<p><strong>Something interesting/quirky  about yourself:</strong><br />
I was at the Ataturk Stadium in Istanbul for the 2005  European Cup Final between Liverpool v AC Milan…widely regarded as the best  European Cup Final of all time.</p>
<p><strong>Which celebrity are you most likely to get mistaken for? </strong><br />
Strangely, Prince William has been mentioned a few times…can’t see it myself though??</p>
<p><strong>Favourite form of exercise? </strong><br />
Going for a long run</p>
<p><strong>If you could meet anyone famous living or dead who would it be? </strong><br />
Would be a tough call between Bill Shankly and John Lennon!</p>
<p><strong>Favourite place in the world? </strong><br />
Anfield</p>
<p><strong>If you could witness any event past, present or future, what would it be? </strong><br />
1966 World Cup Final</p>
<p><strong>Most played song on your iPod? </strong><br />
I have a wide selection….Lately, anything by Jake Bugg, Miles Kane or Muse…Old Skool, anything by The Verve, The Beatles, Oasis…</p>
<p><strong>If you won the lottery what is the first thing you’d do? </strong><br />
Distribute some of the money amongst family and close friends</p>
<p><strong>One word to describe your EMO experience so far:</strong><br />
I have been made to feel very welcome!  (Not one word Chris, but I&#8217;ll let you off!)</p>
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		<title>From the Treehouse to the mad house&#8230;meet Lucy!</title>
		<link>http://blog.emo.uk.com/2013/04/from-the-treehouse-to-the-mad-house-meet-lucy/</link>
		<comments>http://blog.emo.uk.com/2013/04/from-the-treehouse-to-the-mad-house-meet-lucy/#comments</comments>
		<pubDate>Thu, 11 Apr 2013 09:28:56 +0000</pubDate>
		<dc:creator>Ellie Pegg</dc:creator>
				<category><![CDATA[New EMOers]]></category>

		<guid isPermaLink="false">http://blog.emo.uk.com/?p=3018</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p>This week saw the start of Lucy on the BMW team as an Account Administrator. Before she got too busy I subjected her to my usual questioning&#8230;thanks Lucy and welcome to EMO!</p>
<p><strong><a href="http://blog.emo.uk.com/wp-content/uploads/2013/04/Lucy-Griffiths1.jpg"><img class="alignleft size-medium wp-image-3021" title="Lucy Griffiths" src="http://blog.emo.uk.com/wp-content/uploads/2013/04/Lucy-Griffiths1-225x300.jpg" alt="" width="225" height="300" /></a></strong><strong>Name:</strong> Lucy Griffiths, aka Griff</p>
<p><strong>Place of birth:</strong> Southampton</p>
<p><strong>Something interesting/quirky about yourself: </strong><br />
The house I grew up in is called The Treehouse, it has 4 levels and I’m also one of 5 siblings.</p>
<p><strong>Which celebrity are you most likely to get mistaken for? </strong><br />
Shrek? I&#8217;ve never been told I look like a celebrity so we’ll go with that!</p>
<p><strong>If you won the lottery what is the first thing you’d do?</strong><br />
Buy a country house with a swimming pool and then travel the world</p>
<p><strong>Apple or Microsoft?</strong><br />
Apple all the way</p>
<p><strong>Favourite chocolate bar?</strong><br />
Cadbury Creme Eggs- They should be available all year!</p>
<p><strong>Favourite place in the world?</strong><br />
Angkor Wat, Cambodia</p>
<p><strong>If you could meet anyone famous living or dead who would it be?</strong><br />
Ryan Reynolds- shame I missed my chance, he’s married now</p>
<p><strong>If you could have any magic power what would it be?</strong><br />
Invisibility</p>
<p><strong>One word to describe your EMO experience so far: </strong><br />
Fun</p>
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		<title>Recruiting: Middleweight Artworker, Bristol</title>
		<link>http://blog.emo.uk.com/2013/03/recruiting-middleweight-artworker-bristol/</link>
		<comments>http://blog.emo.uk.com/2013/03/recruiting-middleweight-artworker-bristol/#comments</comments>
		<pubDate>Thu, 28 Mar 2013 14:55:00 +0000</pubDate>
		<dc:creator>Ellie Pegg</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.emo.uk.com/?p=3005</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p>Our creative department are looking for a talented and experienced Artworker to join their focused and supportive department. No day is ever the same and our typical day varies from developing visuals supplied by the creative team and working up into high quality print ready artwork, to carrying out amends.</p>
<p>As a Middleweight Artworker you will be responsible for producing technically proficient online and offline artwork to the highest standard. A strong and demonstrable knowledge of Mac operating systems and software including InDesign, Photoshop and Illustrator is essential, as is a good working knowledge of both digital and litho print processes. You should have a general knowledge of web design and structure for asset creation requirements alongside knowledge of Repro and preparing artwork for print.</p>
<p>A thorough knowledge of artwork practices and the application of guidelines is a must, as is a keen eye for detail, quality and accuracy. Retouching and image manipulation skills would be an advantage.</p>
<p>For more information or to apply for the job please email <a href="mailto:recruitment@emo.uk.com">recruitment@emo.uk.com</a></p>
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		<title>Recruiting: Junior Digital Designer, Bristol</title>
		<link>http://blog.emo.uk.com/2013/03/recruiting-junior-digital-designer-bristol/</link>
		<comments>http://blog.emo.uk.com/2013/03/recruiting-junior-digital-designer-bristol/#comments</comments>
		<pubDate>Thu, 28 Mar 2013 14:11:11 +0000</pubDate>
		<dc:creator>Ellie Pegg</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.emo.uk.com/?p=3001</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p>We have an exciting opportunity to join our creative team as a Junior Digital Designer, working across a variety of top brand clients and media channels. We are expanding, with many new developments on the horizon so this is a great time to be joining the team. A typical day in the creative department can vary from developing highly creative digital designs, animation and web development solutions to meeting brief and brand requirements across our client base.</p>
<p>Working together with the digital design and planning teams you will be taking briefs, producing digital concepts and delivering digital design projects, whilst maintaining the highest level of digital design output.</p>
<p>Our ideal candidate will have a proven and demonstrable knowledge of the latest applications of digital marketing, ideally with experience in designing for mobile and social media. You should have impeccable typography and excellent layout skills and have proven experience of advising on timings and project requirements.</p>
<p>For more information or to apply for the job please email <a href="mailto:recruitment@emo.uk.com">recruitment@emo.uk.com</a></p>
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		<title>Happy 1st Birthday!</title>
		<link>http://blog.emo.uk.com/2013/03/happy-1st-birthday/</link>
		<comments>http://blog.emo.uk.com/2013/03/happy-1st-birthday/#comments</comments>
		<pubDate>Mon, 25 Mar 2013 15:25:09 +0000</pubDate>
		<dc:creator>Ellie Pegg</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Office stuff]]></category>

		<guid isPermaLink="false">http://blog.emo.uk.com/?p=2986</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.emo.uk.com/wp-content/uploads/2013/03/Cake2.jpg"><img class="alignleft size-medium wp-image-2987" title="Happy 1st Birthday!" src="http://blog.emo.uk.com/wp-content/uploads/2013/03/Cake2-300x275.jpg" alt="" width="300" height="275" /></a>A year ago today was EMO&#8217;s first day in our new shiny office, One Glass Wharf. The weather was hot (yes I did just write hot) and everybody spent the day unpacking their crates (expect me, as I have a strange fascination with climbing into them, I&#8217;m odd what can I say!).</p>
<p>So on Friday last week, to celebrate our first year in our home, with our lovely roomies TRA, we had some drinks and of course birthday cake and looked back on some of the fantastic work we have done together and laughed at some of the fun we have had along the way.</p>
<p>From pitching to partnerships; dragon boating to doughnut eating; cakes sales to craft fairs (and lets not forget the madness that was the <a title="Harlem Shake" href="http://youtu.be/iWRYOFvsR00" target="_blank">Harlem Shake</a>) it&#8217;s been a pretty great first year!</p>
<p>So Happy 1st Birthday One Glass Wharf!</p>
<p>&nbsp;</p>
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		<title>The Local Economy</title>
		<link>http://blog.emo.uk.com/2013/03/the-local-economy/</link>
		<comments>http://blog.emo.uk.com/2013/03/the-local-economy/#comments</comments>
		<pubDate>Wed, 20 Mar 2013 15:39:17 +0000</pubDate>
		<dc:creator>Peter Brown</dc:creator>
				<category><![CDATA[Local]]></category>
		<category><![CDATA[Thought pieces]]></category>
		<category><![CDATA[thinking]]></category>

		<guid isPermaLink="false">http://blog.emo.uk.com/?p=2978</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p>I was lucky enough to meet, and be cooked for by, two great local chefs in Bath, on Saturday night. Richard Bertinet <a href="https://twitter.com/BertinetKitchen" target="_blank">@bertinetkitchen</a>, who bakes the best bread on the planet, don&#8217;t get me started on his almond croissants, and Charlie Digney <a href="https://twitter.com/Kingwilliampub" target="_blank">@kingwilliampub</a>, who runs the best &#8216;foodie&#8217; pubs in Bath and Somerset.</p>
<p><a href="http://blog.emo.uk.com/wp-content/uploads/2013/03/bertinet.jpeg"><img class="alignleft size-full wp-image-2979" title="bertinet" src="http://blog.emo.uk.com/wp-content/uploads/2013/03/bertinet.jpeg" alt="" width="369" height="275" /></a>We&#8217;ve got a lot in common, a passion for great food from good local ingredients, and a desire to make sure we all recognise the importance of our local retailers.  This isn&#8217;t just about food though, but all our local retailers.  Imagine if we all spent a bit more locally. I know we sometimes don&#8217;t have the time, or the money, to spend searching out a local retailer, but if we all made a bit more effort to spend just a bit more locally then we could make a big difference to the high street.</p>
<p>So whether its with your local newsagent, butcher, restaurant, farmers market or bakery, how about joining me in spending just a bit more locally&#8230;.every week.</p>
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		<title>Introducing Andrew</title>
		<link>http://blog.emo.uk.com/2013/03/introducing-andrew/</link>
		<comments>http://blog.emo.uk.com/2013/03/introducing-andrew/#comments</comments>
		<pubDate>Mon, 18 Mar 2013 09:01:53 +0000</pubDate>
		<dc:creator>Ellie Pegg</dc:creator>
				<category><![CDATA[New EMOers]]></category>

		<guid isPermaLink="false">http://blog.emo.uk.com/?p=2963</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p>Last week Andrew our new Technical Solutions Manager started at EMO, so I subjected him to a few questions!</p>
<p><strong><a href="http://blog.emo.uk.com/wp-content/uploads/2013/03/Andrew-Newman.jpg"><img class="alignleft size-medium wp-image-2964" title="Andrew Newman" src="http://blog.emo.uk.com/wp-content/uploads/2013/03/Andrew-Newman-200x300.jpg" alt="" width="200" height="300" /></a></strong><strong>Name:</strong> Andrew Newman, aka Boris</p>
<p><strong>Place of birth:</strong> Sutton Coldfield</p>
<p><strong>Something interesting/quirky about yourself: </strong><br />
Once drove to Mongolia in a 2002 1 litre Suzuki swift (GLS), made tea for Kylie Minogue &amp; witnessed an in-depth conversation between Salman Rushdie &amp; Dizzy Rascal!</p>
<p><strong>Which celebrity are you most likely to get mistaken for:</strong><br />
Boris Johnston (Obviously When my hair is styled similar)</p>
<p><strong>If you could meet anyone famous living or dead who would it be?</strong><br />
Roy Lichtenstein</p>
<p><strong>Favourite place in the world?</strong><br />
Munich at Christmas</p>
<p><strong>What you wanted to be when you were younger?</strong><br />
Astronaut</p>
<p><strong>Favourite chocolate bar?</strong><br />
Cadbury Wispa  (Hands down winner)</p>
<p><strong>Favourite saying?</strong><br />
Yesterday Is History, Tomorrow Is a Mystery</p>
<p><strong>If you won the lottery what is the first thing you’d do?</strong><br />
Set up a BBQ bakery</p>
<p><strong>Apple or Microsoft?</strong><br />
Apple, although the Surface does look interesting</p>
<p><strong>One word to describe your EMO experience so far: </strong><br />
Enlightening</p>
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