Right, so we’re all happy that brands can (and in some cases, should) have an active presence on social media platforms, and lots of them do it really well.
Add a retail network to the mix, and things get a lot more complicated.
Why? Because retail networks aren’t built for central customer service.
FMCG…
Today we uncovered two new social networks with a location specific bent. Forget relationships as a basis for your social network, these new networks let you establish relationships based on where you are.
Here’s a quick rundown.
StreetPin is billed as “a common ground to chat, meet, rant to…
Many, many times in advertising and also business in general, you hear discussion of the importance of Social Media and its relevance. Yet both sides seem to agree on one key principle – if you are going to do Social Media, you must do it well. One key angle, and one that we at EMO especially try to push as…
Google has announced that Google Business Places has ceased to exist in its current form.
As of 1 June 2012, Google Places has been replaced by Google+ Local, an extension of Google’s social networking site.
EMO’s position on Google+ Local
For most businesses (networks and independent local businesses…
My personal view is that lunch is the best meal of the day and I wanted to share my thoughts with you beautiful people on the best and worst places locally to get your lunch on.
Working on Great George Street, just off Park Street, we had a veritable smorgasbord of choice for lunch so when the news of the move…
For all those keen Twitter ‘tweeters’ who like to sprinkle their knowledge of the apparently unknown upon their Twitter followers… I suggest you hold fire!
Invented and developed by two digital creative’s from Stockholm Sweden, Oskar Sundberg and Per Hansson are the brains behind the website…
We recently blogged about four new social networks, which we felt may make waves in 2012. This week, it is the turn of the apps to take centre stage…
Social Media goes local…
In our post on new social networks, we mentioned both uberlife and path; two networks designed to bring social media to the local…
We all know that most people are on some social networks, but who is actually using what? We’ve gathered a helpful collection of information to help you find out…
New Networks
It is unsurprising that two of the newest and fastest growing social networks are the ones with the largest amount of current…
We live in times where the arrival of a new social network is a daily occurrence, but not all of them make a lasting impact. Here’s our rundown on four new platforms that could make waves in 2012…
Pinterest
Pinterest acts as a virtual pinboard, where users can collate content that interests them and share…
First published in Brand Republic 23/11/11
When I reported for Brand Republic from last year’s Local Social Summit, (the annual event which explores the intersection of local and social) the conference content focused primarily on the means of being social – networks, apps, access capabilities. Whilst…
