How do we turn clickers into customers?
From the prospect’s point of view, clicking on your link is easy and doesn’t cost them anything. When they arrive at your site however, converting and becoming a lead requires them to invest their time and energy to understand your offer and fill in your forms etc (not…
Ever the experimenter, Google are testing new results pages where local natural listings and maps feature far more prominently than ever before.
With local now storming up the agenda across the search sector, large national and international brands need to strategically plan and support their local networks…
Google announced today that they are rolling out Tags in the US. Essentially, the idea is that the Places page can now allow advertisers to highlight tactical promotions within the 7-pack display (below).
These yellow tags cost the advertiser a flat fee of $25 per month, and, with this increase…
This one’s a short summary
http://bit.ly/8PW6b2
This one’s a longer, fuller explanation
http://bit.ly/6PN2Hn
We can see that Google is starting to drag reviews of local businesses in from non-traditional review sources. Hyperlocal sites and blogs are now supplementing review based sites’ (e.g. Qype)…
Announced yesterday, Google are rolling out the capability to add a company’s full address to the bottom of their PPC activity. Two things are required:
an entry in the Local Business Centre (i.e. your business in Google Maps)
a specified link between your Adwords account and the business’s listing…
As these recent figures from Hitwise in the US suggest, searchers are using more and more keywords in their searches to help determine their search results before they appear.What does this mean for local marketers?Well, it is increasingly important to ensure the correct keywords and locations are used in web…
