Hm. It’s easy to dismiss location based marketing. On the surface, it seems to be all about driving ‘feet in store’ without a thought for loyalty, communications or relationships, spraying out offers to mobile apps or hoping someone might check-in to your business on Facebook one day.
But through all the…
I suspect that many of us have spent more time than we’d care to admit in a pub during the festive season, and a fair few will no doubt have promised never to go back in one again….until next time.
I’ve had the pleasure of working on a number of well known pub brands over the years, covering premium…
I just read this very interesting article in Marketing Magazine quoting some latest findings from TNS Research that show how poor loyalty to convenience stores such as Nisa, Londis, Spar and Budgens is leaving them at high risk of losing customers to the large grocers who are increasingly taking over the local…
I came across this interesting news item on PR Week about HSBC ‘putting social media at the heart of its UK business growth strategy, with an ambitious blueprint to create a dedicated digital offering…….catering for customers’ non-financial needs.’
It was only a matter of time. In the face of increasing competition and the need to provide customers with more depth, Foursquare has added an activity feature to it’s already familiar check-in function. This will allow users to notify their friends with what they’re doing rather than just where they are. It’s…
Ever since James Daunt bought Waterstone’s from HMV with a promise to shake up the high street book selling model earlier this year, there’s been a fair degree of speculation and, fair to say scepticism, about the brand’s future. Traditional book selling is in steep decline, as stores fight the triple whammy…
