So you’ve got an email campaign in development (or an ad campaign, PR, PPC or social marketing activity etc.) and you are asking recipients of the email to click on a link and go to your website to interact/convert? There is an easy way to tag this inbound traffic with Google Analytics and create a campaign…
Category Archives: PPC
Search, Maps, Hyperlocal – merging
This one’s a short summary
http://bit.ly/8PW6b2
This one’s a longer, fuller explanation
http://bit.ly/6PN2Hn
We can see that Google is starting to drag reviews of local businesses in from non-traditional review sources. Hyperlocal sites and blogs are now supplementing review based sites’ (e.g. Qype)…
Google Adwords – Even more local now
Announced yesterday, Google are rolling out the capability to add a company’s full address to the bottom of their PPC activity. Two things are required:
an entry in the Local Business Centre (i.e. your business in Google Maps)
a specified link between your Adwords account and the business’s listing…
Local searchers are getting picky.
As these recent figures from Hitwise in the US suggest, searchers are using more and more keywords in their searches to help determine their search results before they appear.What does this mean for local marketers?Well, it is increasingly important to ensure the correct keywords and locations are used in web…
