2013 has so far seen Jessops close, with HMV and Blockbuster soon to follow Woolies, Borders, Habitat and Comet through the retail trap door. There’s plenty written about the demise of the High Street with the Internet, plus technology products like camera phones, the main drivers behind changing consumer…
Category Archives: Network marketing
Consumer Spending for 2013
ICM has recently commissioned a Poll looking to see if people are going to spend the same amount or more/less in 2013 in comparison to 2012
1% – Intend to spend a lot more than last year
5% – Intend to spend a bit more than 2012
36% – Intend to spend about the same
29% – Intend to spend a bit less…
Ewan’s guide to lunch
My personal view is that lunch is the best meal of the day and I wanted to share my thoughts with you beautiful people on the best and worst places locally to get your lunch on.
Working on Great George Street, just off Park Street, we had a veritable smorgasbord of choice for lunch so when the news of the move…
Addiply’s Über-local digital ad market
Try to picture a simple, hands-on, reader targeted hyper local advertising service built to help publishers cover their costs and perhaps afford a curry at the end of the month.
In a nutshell, Addiply tries to offer advertisers the chance to put a hyper targeted ad on a publishers niche site in front of a…
Changes to Spotify’s Location Targeting
Spotify have recently altered their advertising platform, meaning some changes for EMO from a media planning perspective.
The changes mean they are now no longer able to offer postcode based location targeting to clients, which had come into effect at the start of this year. This is due to their integration…
Step forward, big brands – and get local
Recently, I had the pleasure of blogging for the Guardian’s Social Enterprise Network. An opportunity to write down what’s constantly on my mind.
We know that we’re experiencing significant change – grassroots community activism has gained momentum and yet the conversation hasn’t turned to the help that big…
The language of social changes locally
First published in Brand Republic 23/11/11
When I reported for Brand Republic from last year’s Local Social Summit, (the annual event which explores the intersection of local and social) the conference content focused primarily on the means of being social – networks, apps, access capabilities. Whilst…
The Pub – the ultimate local institution
I suspect that many of us have spent more time than we’d care to admit in a pub during the festive season, and a fair few will no doubt have promised never to go back in one again….until next time.
I’ve had the pleasure of working on a number of well known pub brands over the years, covering premium…
Sounds like a good idea…
Type in a beginning and end to a 20km journey (anywhere in the world – I expect most would choose a local journey they would recognise) and an animated version of the “drive” using Google Street Scene will be stitched together viewed from the inside of the Peugeot RCZ.
I would imagine this was…
Localism, Big Society and a Good Community
Ever since the Tories introduced their Big Society manifesto it’s been the subject of hot debate. Whilst much of the criticism has been politically motivated, there’s no doubt that it is both a controversial and emotional topic. However, it’s not for us at EMO to debate the political and economic rights and…
