We recently blogged about four new social networks, which we felt may make waves in 2012. This week, it is the turn of the apps to take centre stage…
Social Media goes local…
In our post on new social networks, we mentioned both uberlife and path; two networks designed to bring social media to the local…
We live in times where the arrival of a new social network is a daily occurrence, but not all of them make a lasting impact. Here’s our rundown on four new platforms that could make waves in 2012…
Pinterest
Pinterest acts as a virtual pinboard, where users can collate content that interests them and share…
Before we work out what’s going to happen in 2012, let’s briefly recap the world of marketing in 2011…
Damian Radcliffe neatly sums up the movements across various local media platforms, discussing the potential growth of local television and radio, and specifically the tremendous increase in online local…
There’s still much hype and misunderstanding about the use of mobile barcodes (commonly referred to as QR codes) in marketing. There is no doubt that QR codes can provide many potential uses for brands and can be a great response mechanism for mobile users, however digital marketers need to be learned/aware…
So you’ve got an email campaign in development (or an ad campaign, PR, PPC or social marketing activity etc.) and you are asking recipients of the email to click on a link and go to your website to interact/convert? There is an easy way to tag this inbound traffic with Google Analytics and create a campaign…
How do we turn clickers into customers?
From the prospect’s point of view, clicking on your link is easy and doesn’t cost them anything. When they arrive at your site however, converting and becoming a lead requires them to invest their time and energy to understand your offer and fill in your forms etc (not…
I picked up this leaflet in the middle of nowhere on a recent holiday in Wales.
Although QR codes have a history based in practical/industrial/logistical uses, in marketing we’re more familiar with it as a short cut to mobile information. I expect we would usually associate its use with more professional…
It might seem like a silly question, but when it comes to defining the meaning of local in a marketing context, the answer isn’t as simple as it once was. As little as five years ago local meant exactly what you would expect – marketing communications aimed at local people, consisting of ads in local…
A week or so ago Liz blogged about The Great SCVNGR Test and why it’s just the kind of thing we should all know about – us being pioneers of local marketing an’ all. As she explained, our Media & Experiential teams are now building a version of the app just for EMO staff to have a play with and discover what…
9 months ago, O2 and PlaceCast partnered to deliver geo-fenced mobile messaging. Up until now, brands have been able to partner with O2, using O2’s customer data to send text or multi-media messages to people in a specific area (a geo-fence).
Yesterday it was announced that PlaceCast is opening up their…
