When did you last rip-up how you’ve always approached something and start again? And I don’t mean just a tinker or polish or rearrangement; really challenge the status quo, the safe, the secure. It is quite a hard thing to do. Successful, historical activity becomes normal because lessons have been learned,…
Category Archives: Marketing
Retailing vs High Street in 2013
2013 has so far seen Jessops close, with HMV and Blockbuster soon to follow Woolies, Borders, Habitat and Comet through the retail trap door. There’s plenty written about the demise of the High Street with the Internet, plus technology products like camera phones, the main drivers behind changing consumer…
Consumer Spending for 2013
ICM has recently commissioned a Poll looking to see if people are going to spend the same amount or more/less in 2013 in comparison to 2012
1% – Intend to spend a lot more than last year
5% – Intend to spend a bit more than 2012
36% – Intend to spend about the same
29% – Intend to spend a bit less…
ODEON’s Social Media Mistake
Many, many times in advertising and also business in general, you hear discussion of the importance of Social Media and its relevance. Yet both sides seem to agree on one key principle – if you are going to do Social Media, you must do it well. One key angle, and one that we at EMO especially try to push as…
Google Places moves to Google+ Local
Google has announced that Google Business Places has ceased to exist in its current form.
As of 1 June 2012, Google Places has been replaced by Google+ Local, an extension of Google’s social networking site.
EMO’s position on Google+ Local
For most businesses (networks and independent local businesses…
Ewan’s guide to lunch
My personal view is that lunch is the best meal of the day and I wanted to share my thoughts with you beautiful people on the best and worst places locally to get your lunch on.
Working on Great George Street, just off Park Street, we had a veritable smorgasbord of choice for lunch so when the news of the move…
The language of social changes locally
First published in Brand Republic 23/11/11
When I reported for Brand Republic from last year’s Local Social Summit, (the annual event which explores the intersection of local and social) the conference content focused primarily on the means of being social – networks, apps, access capabilities. Whilst…
The perfect local storm in one meeting
Last week I met some new people. Well, new to me. Turns out that what they do isn’t new at all, I was just ignorant of their work. One person’s innovation is another person’s normal.
We met in London, on semi-neutral ground, bringing different perspectives to the table, from different areas of the UK. And yet…
Designing landing pages for optimal conversion
How do we turn clickers into customers?
From the prospect’s point of view, clicking on your link is easy and doesn’t cost them anything. When they arrive at your site however, converting and becoming a lead requires them to invest their time and energy to understand your offer and fill in your forms etc (not…
Costa Coffee goes for the local touch
A few years ago Starbucks announced that they were looking into localisation and mooted the possibility of trialling a few non-branded outlets to encourage greater local empathy. It was a clear sign that even brands in the ultra-competitive and highly commoditised coffee sector were giving local a close…
