Earlier this month, Yelp (the company that “connects consumers with great local businesses”) announced an expansion beyond their UK presence. The intension is to take on Europe, headquartered in London, with a new sales office and 100 new jobs.
For consumers, Yelp is a new-age directory listing site, a…
Hm. It’s easy to dismiss location based marketing. On the surface, it seems to be all about driving ‘feet in store’ without a thought for loyalty, communications or relationships, spraying out offers to mobile apps or hoping someone might check-in to your business on Facebook one day.
But through all the…
Try to picture a simple, hands-on, reader targeted hyper local advertising service built to help publishers cover their costs and perhaps afford a curry at the end of the month.
In a nutshell, Addiply tries to offer advertisers the chance to put a hyper targeted ad on a publishers niche site in front of a…
We recently blogged about four new social networks, which we felt may make waves in 2012. This week, it is the turn of the apps to take centre stage…
Social Media goes local…
In our post on new social networks, we mentioned both uberlife and path; two networks designed to bring social media to the local…
Spotify have recently altered their advertising platform, meaning some changes for EMO from a media planning perspective.
The changes mean they are now no longer able to offer postcode based location targeting to clients, which had come into effect at the start of this year. This is due to their integration…
First published in Brand Republic 23/11/11
When I reported for Brand Republic from last year’s Local Social Summit, (the annual event which explores the intersection of local and social) the conference content focused primarily on the means of being social – networks, apps, access capabilities. Whilst…
At EMO, we believe firmly in being at the forefront of innovations in local marketing and being in the know about the latest developments.
Here’s a helpful presentation detailing the individuals and organisations, whom we percieve to be posting and creating new and interesting content in the field, and that…
Got to love free online tools that make our jobs as local marketers easier!
GPS Visualiser is an online utility that creates maps and profiles from GPS data, driving routes, street addresses, or simple coordinates. Enter tabular data (comma delimited) and use it to visualise geographic data (business…
It was only a matter of time. In the face of increasing competition and the need to provide customers with more depth, Foursquare has added an activity feature to it’s already familiar check-in function. This will allow users to notify their friends with what they’re doing rather than just where they are. It’s…
There are conversations happening online all the time. Conversations can be implicitly or explicitly linked to a brand, product or organisation.
As a Local Marketing agency, we’re interested in helping our clients engage with people based on where they are (we talk about the ‘what is Local Marketing really’…