Spotify have recently altered their advertising platform, meaning some changes for EMO from a media planning perspective.
The changes mean they are now no longer able to offer postcode based location targeting to clients, which had come into effect at the start of this year. This is due to their integration…
Recently, I had the pleasure of blogging for the Guardian’s Social Enterprise Network. An opportunity to write down what’s constantly on my mind.
We know that we’re experiencing significant change – grassroots community activism has gained momentum and yet the conversation hasn’t turned to the help that big…
First published in Brand Republic 23/11/11
When I reported for Brand Republic from last year’s Local Social Summit, (the annual event which explores the intersection of local and social) the conference content focused primarily on the means of being social – networks, apps, access capabilities. Whilst…
At EMO, we believe firmly in being at the forefront of innovations in local marketing and being in the know about the latest developments.
Here’s a helpful presentation detailing the individuals and organisations, whom we percieve to be posting and creating new and interesting content in the field, and that…
Got to love free online tools that make our jobs as local marketers easier!
GPS Visualiser is an online utility that creates maps and profiles from GPS data, driving routes, street addresses, or simple coordinates. Enter tabular data (comma delimited) and use it to visualise geographic data (business…
Ever since the Tories introduced their Big Society manifesto it’s been the subject of hot debate. Whilst much of the criticism has been politically motivated, there’s no doubt that it is both a controversial and emotional topic. However, it’s not for us at EMO to debate the political and economic rights and…
There are conversations happening online all the time. Conversations can be implicitly or explicitly linked to a brand, product or organisation.
As a Local Marketing agency, we’re interested in helping our clients engage with people based on where they are (we talk about the ‘what is Local Marketing really’…
A few years ago Starbucks announced that they were looking into localisation and mooted the possibility of trialling a few non-branded outlets to encourage greater local empathy. It was a clear sign that even brands in the ultra-competitive and highly commoditised coffee sector were giving local a close…
… Andy Wheatley.
It seems everyone’s going loco for Local. Come along to Andy’s New Business talk on Thursday 29th in the Bristol Board Room , and see how, as an agency, we’re leveraging this. The more people involved in new business the better, so this will be a collaborative session, with feedback…
One of our key areas of interest is localism – helping brands and organisations to contribute to the local communities that they serve. This can come in many forms, such as traditional CSR and helping local charities, but sometimes, just sometimes, we come across examples that have a much wider, national…
