Try to picture a simple, hands-on, reader targeted hyper local advertising service built to help publishers cover their costs and perhaps afford a curry at the end of the month.
In a nutshell, Addiply tries to offer advertisers the chance to put a hyper targeted ad on a publishers niche site in front of a…
First published in Brand Republic 23/11/11
When I reported for Brand Republic from last year’s Local Social Summit, (the annual event which explores the intersection of local and social) the conference content focused primarily on the means of being social – networks, apps, access capabilities. Whilst…
At EMO, we believe firmly in being at the forefront of innovations in local marketing and being in the know about the latest developments.
Here’s a helpful presentation detailing the individuals and organisations, whom we percieve to be posting and creating new and interesting content in the field, and that…
Before we work out what’s going to happen in 2012, let’s briefly recap the world of marketing in 2011…
Damian Radcliffe neatly sums up the movements across various local media platforms, discussing the potential growth of local television and radio, and specifically the tremendous increase in online local…
I stumbled across Mr Damian Radcliffe’s presentations on ‘local’ a while back, and I’m always learning something new from them. Here’s the most recent, with links to older versions in the presentation.
In this presentation, we learn a bit more about Local TV, the Beeb’s and the Guardian’s attitude towards…
These clever banners created for John Lewis use geolocation and a weather API to determine the local weather condition of the user. The banner uses this information to display the most suitable outfits and looks for the local conditions.
Every item of clothing and accessory can be shared by facebook,…
Has anyone found a way to re-draw the damn thing yet? We all know that ‘the sales funnel’ doesn’t work anymore – brand or sales interaction is no longer a linear process, if ever it was. In the last few years I’ve seen funnels flipped (Godin) spiralled (Armano), looped (McKinsey) and generally contorted into…
Much has happened since Local Marketing Round-up 1. So much so, that people are increasingly using the phrases ‘local marketing’ and ‘localisation’ to describe how they plan their marketing (sometimes even when they’re not really doing things differently to the way they always have!). So here’s a quick summary…
Location-based services have popped up everywhere over the past few years. Most of us can look back to the first views of Earth from above with Google Earth (grainy, patchy images that our dial up connection struggled with) and laugh a little. Now, LBS is everywhere.
We think LBS is interesting, obviously. But…
Marissa Meyer explained more about Google Business Photos at Social Loco early last week – an extension to Google Maps that allows business owners to have photos taken by Google of the interior of their business. She also explained that Google’s two pillars of Local are Maps and Places. Only available in…
