ICM has recently commissioned a Poll looking to see if people are going to spend the same amount or more/less in 2013 in comparison to 2012
1% – Intend to spend a lot more than last year
5% – Intend to spend a bit more than 2012
36% – Intend to spend about the same
29% – Intend to spend a bit less…
I have just read an interesting article about the use of social media for professional firms. The author, who advises accountancy firms on marketing and business development, makes some very valid points – pretty much all of which I agree with. However there seems to be an underlying distrust of marketing…