So you’ve got an email campaign in development (or an ad campaign, PR, PPC or social marketing activity etc.) and you are asking recipients of the email to click on a link and go to your website to interact/convert? There is an easy way to tag this inbound traffic with Google Analytics and create a campaign…
Category Archives: Email marketing
Just how good should my email stats be?
Let me save you some time from looking this up. If you were to do some searching you’ll find that most respectable commentators don’t claim to know the answer. And this is why:
Subject, brand and relevance – all emails are not created equal, and so comparing a well targeted, timely and well crafted email…