Try to picture a simple, hands-on, reader targeted hyper local advertising service built to help publishers cover their costs and perhaps afford a curry at the end of the month.
In a nutshell, Addiply tries to offer advertisers the chance to put a hyper targeted ad on a publishers niche site in front of a…
For all those keen Twitter ‘tweeters’ who like to sprinkle their knowledge of the apparently unknown upon their Twitter followers… I suggest you hold fire!
Invented and developed by two digital creative’s from Stockholm Sweden, Oskar Sundberg and Per Hansson are the brains behind the website…
We recently blogged about four new social networks, which we felt may make waves in 2012. This week, it is the turn of the apps to take centre stage…
Social Media goes local…
In our post on new social networks, we mentioned both uberlife and path; two networks designed to bring social media to the local…
We live in times where the arrival of a new social network is a daily occurrence, but not all of them make a lasting impact. Here’s our rundown on four new platforms that could make waves in 2012…
Pinterest
Pinterest acts as a virtual pinboard, where users can collate content that interests them and share…
First published in Brand Republic 23/11/11
When I reported for Brand Republic from last year’s Local Social Summit, (the annual event which explores the intersection of local and social) the conference content focused primarily on the means of being social – networks, apps, access capabilities. Whilst…
Type in a beginning and end to a 20km journey (anywhere in the world – I expect most would choose a local journey they would recognise) and an animated version of the “drive” using Google Street Scene will be stitched together viewed from the inside of the Peugeot RCZ.
I would imagine this was…
Before we work out what’s going to happen in 2012, let’s briefly recap the world of marketing in 2011…
Damian Radcliffe neatly sums up the movements across various local media platforms, discussing the potential growth of local television and radio, and specifically the tremendous increase in online local…
There’s still much hype and misunderstanding about the use of mobile barcodes (commonly referred to as QR codes) in marketing. There is no doubt that QR codes can provide many potential uses for brands and can be a great response mechanism for mobile users, however digital marketers need to be learned/aware…
If you haven’t already, you should take a look at the New Google Analytics. With redesigned interface, numerous analysis features and join up with other Google online marketing products it’s a decent reinvention, making way for the 3.0/4.0 semantic, statistical web. Check out some of the awesome new…
Got to love free online tools that make our jobs as local marketers easier!
GPS Visualiser is an online utility that creates maps and profiles from GPS data, driving routes, street addresses, or simple coordinates. Enter tabular data (comma delimited) and use it to visualise geographic data (business…
