It’s been over 6 months since we’ve published a “Cool Tools” collection, so there’s lots to review. See Cool Tools#1.
This collection is heavily influenced by two key trends: Data and Mobile. No surprises there!
Category Archives: Data
Some social media demographics…
We all know that most people are on some social networks, but who is actually using what? We’ve gathered a helpful collection of information to help you find out…
New Networks
It is unsurprising that two of the newest and fastest growing social networks are the ones with the largest amount of current…
The new Google Analytics – indepth conversion analysis, Real-Time & SEO stats
If you haven’t already, you should take a look at the New Google Analytics. With redesigned interface, numerous analysis features and join up with other Google online marketing products it’s a decent reinvention, making way for the 3.0/4.0 semantic, statistical web. Check out some of the awesome new…
GPS Visualiser – Convert British postcodes to GPS coordinates
Got to love free online tools that make our jobs as local marketers easier!
GPS Visualiser is an online utility that creates maps and profiles from GPS data, driving routes, street addresses, or simple coordinates. Enter tabular data (comma delimited) and use it to visualise geographic data (business…
Infographics heaven! Bounce rates, social media, location/geo-marketing and more
Today I was asked about industry specific bounce rate averages and did I have a good reference for this. I realised this is something I hadn’t searched for a while and given that last time I looked the search proved futile, I was surprised to find this:
Bounce Rates Demystified - A real simple summary/…
An online customer journey – creating a basic audit trail with Google Analytics
So you’ve got an email campaign in development (or an ad campaign, PR, PPC or social marketing activity etc.) and you are asking recipients of the email to click on a link and go to your website to interact/convert? There is an easy way to tag this inbound traffic with Google Analytics and create a campaign…
Facebook Fan Pages and the Kevin Bacon effect
Comscore delivered a report on the ‘Interconnection of Facebook Fan Pages‘ recently. It’s a good read for anyone looking to understand the power of the Social Graph and how deeply the data it holds can influence marketing decisions.
So while Stanley Milgram’s ‘small world’ experiments showed most people are…
Understanding end-users: a case for developing user personas
Recently I wrote an article on user experience for account managers and why it is important in interactive/digital design. Before we can get to understand impact on user experience however, it is important to understand the needs of the end-user. To do this we can use various audience requirements gathering…
Getting closer to actionable web analytics
When it comes to digital marketing channels and understanding what and why people do the things they do online, it can become a complex and daunting task. With the plethora of recording tools, testing, experimentation and analytics applications available to us, the decisions of which one and what data do I…