I recently came across these very wise words from Ajaz Ahmed (founder and chairman of creative agency AKQA) that are relevant to us all.
One of the biggest challenges facing all organisations today is the ability to consistently co-ordinate and amplify a single brand voice across all media. At the same time,…
So, after a 6-month campaign, 1,200 entrants, 300+ test drives, 200+ reviews, 20 semi-finalists and 5 finalists, the Lotus Champion is finally revealed in the Jan 2012 edition of evo magazine – and in spectacular fashion.
The client’s brief was simple: create desire for the Evora, generate quality leads…
Brilliant logic courtesy of Dave Trott and a tank gunner.
In the Korean War, an American tank force met an opposing Chinese force of Russian built tanks.
The tanks were pretty equally matched in technology.
In the dense countryside they ended up closer to each other than they would have liked.
Too close to use…
Agencies have always wanted to give their clients the Big Idea. But what is a big idea?
A recent article in Campaign, from Robert Senior (Chief Exec of Saatchi & Saatchi Fallon Group) made interesting reading.
To request a big idea is a noble pursuit but it presupposes something that at conception is big.
If…
How do we turn clickers into customers?
From the prospect’s point of view, clicking on your link is easy and doesn’t cost them anything. When they arrive at your site however, converting and becoming a lead requires them to invest their time and energy to understand your offer and fill in your forms etc (not…
What if those new jeans you’ve just bought start tweeting about your location?
It sounds far-fetched, but it’s possible – if one of your garments is equipped with a tiny radio-frequency identification device (RFID), your location could be revealed without you knowing about it. RFIDs are chips that use radio…
Over a 48 hour period from noon July 29, 2011, through noon July 31, 2011, thousands of writers, editors, artists, photographers, programmers, videographers, and other creatives from all around the world came together via the Internet to make a (printed) magazine from start to finish.
Check it out plus you…
A client recently asked me where I got my ideas from.
I struggled to come up with a quick witted smart answer. I shrugged my shoulders and looked skywards for some inspiration. “They just sort of happen” was my brilliant reply!
Understandably the client looked suitably unimpressed. I tried to elaborate…
