Due to changing client requirements we have created an excellent opportunity to join the agency as a Senior Copywriter. This is a new role and as a copywriter you will be at the heart of our activities, concepting and writing, there are plenty of new developments on the horizon, so this is a great opportunity…
Category Archives: Creative
Share with EMO this Christmas
This year we wanted to make a short film to send out for Christmas. Shot over 3 days in 60 locations, from Clifton to Stokes Croft, we take the viewer on a quick stop tour of Bristol. The gentle sound track adds a thoughtful air, so turn the volume up and enjoy a soulful walk through our lovely city. And…
The end is nigh for identikit advertising
I recently came across these very wise words from Ajaz Ahmed (founder and chairman of creative agency AKQA) that are relevant to us all.
One of the biggest challenges facing all organisations today is the ability to consistently co-ordinate and amplify a single brand voice across all media. At the same time,…
Lotus Champion: the power of partnership
So, after a 6-month campaign, 1,200 entrants, 300+ test drives, 200+ reviews, 20 semi-finalists and 5 finalists, the Lotus Champion is finally revealed in the Jan 2012 edition of evo magazine – and in spectacular fashion.
The client’s brief was simple: create desire for the Evora, generate quality leads…
MENTAL PARALYSIS
Brilliant logic courtesy of Dave Trott and a tank gunner.
In the Korean War, an American tank force met an opposing Chinese force of Russian built tanks.
The tanks were pretty equally matched in technology.
In the dense countryside they ended up closer to each other than they would have liked.
Too close to use…
Big Ideas
Agencies have always wanted to give their clients the Big Idea. But what is a big idea?
A recent article in Campaign, from Robert Senior (Chief Exec of Saatchi & Saatchi Fallon Group) made interesting reading.
To request a big idea is a noble pursuit but it presupposes something that at conception is big.
If…
Designing landing pages for optimal conversion
How do we turn clickers into customers?
From the prospect’s point of view, clicking on your link is easy and doesn’t cost them anything. When they arrive at your site however, converting and becoming a lead requires them to invest their time and energy to understand your offer and fill in your forms etc (not…
The automotive sector is the spiritual home of local marketing
In many ways the automotive sector is the spiritual home of local marketing. The nature of the industry, with its combination of franchised dealers and a central brand operated from head office, has always meant a constant challenge to maintain a healthy balance between the two. Whilst other sectors dismissed…
Smart jeans…
What if those new jeans you’ve just bought start tweeting about your location?
It sounds far-fetched, but it’s possible – if one of your garments is equipped with a tiny radio-frequency identification device (RFID), your location could be revealed without you knowing about it. RFIDs are chips that use radio…