So, after a 6-month campaign, 1,200 entrants, 300+ test drives, 200+ reviews, 20 semi-finalists and 5 finalists, the Lotus Champion is finally revealed in the Jan 2012 edition of evo magazine – and in spectacular fashion.
The client’s brief was simple: create desire for the Evora, generate quality leads…
Over a 48 hour period from noon July 29, 2011, through noon July 31, 2011, thousands of writers, editors, artists, photographers, programmers, videographers, and other creatives from all around the world came together via the Internet to make a (printed) magazine from start to finish.
Check it out plus you…
