At EMO we use some of the most advanced tracking software available to the market as well as building bespoke tracking tools based on clients needs to collect a wealth of data. This is the beauty of digital marketing and by far its biggest USP; we can analyse and interpret huge amounts of data to target…
Category Archives: Analytics
The new Google Analytics – indepth conversion analysis, Real-Time & SEO stats
If you haven’t already, you should take a look at the New Google Analytics. With redesigned interface, numerous analysis features and join up with other Google online marketing products it’s a decent reinvention, making way for the 3.0/4.0 semantic, statistical web. Check out some of the awesome new…
Infographics heaven! Bounce rates, social media, location/geo-marketing and more
Today I was asked about industry specific bounce rate averages and did I have a good reference for this. I realised this is something I hadn’t searched for a while and given that last time I looked the search proved futile, I was surprised to find this:
Bounce Rates Demystified - A real simple summary/…
An online customer journey – creating a basic audit trail with Google Analytics
So you’ve got an email campaign in development (or an ad campaign, PR, PPC or social marketing activity etc.) and you are asking recipients of the email to click on a link and go to your website to interact/convert? There is an easy way to tag this inbound traffic with Google Analytics and create a campaign…
Designing landing pages for optimal conversion
How do we turn clickers into customers?
From the prospect’s point of view, clicking on your link is easy and doesn’t cost them anything. When they arrive at your site however, converting and becoming a lead requires them to invest their time and energy to understand your offer and fill in your forms etc (not…
What is conversion and why is it important?
Conversion – What is it?
Conversion (in reference to online marketing) put at it’s basic level – is getting our users to ‘interact’ with the brand following our digital marketing efforts. It usually involves bringing our users over from one belief/view to another and often has multiple outcomes…
Just how good should my email stats be?
Let me save you some time from looking this up. If you were to do some searching you’ll find that most respectable commentators don’t claim to know the answer. And this is why:
Subject, brand and relevance – all emails are not created equal, and so comparing a well targeted, timely and well crafted email…
Getting closer to actionable web analytics
When it comes to digital marketing channels and understanding what and why people do the things they do online, it can become a complex and daunting task. With the plethora of recording tools, testing, experimentation and analytics applications available to us, the decisions of which one and what data do I…