Posts by: Nick Davies

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Change is as good as a holiday

The past few weeks have been all about change for EMO. Planning for the past 6 months culminated in the move from 3 offices in the South West to one amazing new environment at One Glass Wharf in Bristol.

For the business, it’s a huge step change. For our clients, easier access to our offices from Bristol…

It’s not a funnel. It’s a dumbbell…

Has anyone found a way to re-draw the damn thing yet?¬†We all know that ‘the sales funnel’ doesn’t work anymore – brand or sales interaction is no longer a linear process, if ever it was. In the last few years I’ve seen funnels flipped (Godin) spiralled (Armano), looped (McKinsey) and generally contorted into…