This decision tree has been around a while but we sure do love it – thanks to Rich Worrall, let’s all enjoy it again.
My favourite: Is it boring? Yes ==> LinkedIn.
Posts by: Liz Brock
Cool Tools Show and Tell
Last week the Digital team got together to share some Cool Tools we’ve found.
This first session was dominated by:
Content Curation tools, whether powerful, algorithm driven engines or basic content organisation tools.
Location-based information apps, where there’s not major traction but loads of…
Facebook Fan Pages and the Kevin Bacon effect
Comscore delivered a report on the ‘Interconnection of Facebook Fan Pages‘ recently. It’s a good read for anyone looking to understand the power of the Social Graph and how deeply the data it holds can influence marketing decisions.
So while Stanley Milgram’s ‘small world’ experiments showed most people are…
The best Local Social Media Listening tools for the job!
There are conversations happening online all the time. Conversations can be implicitly or explicitly linked to a brand, product or organisation.
As a Local Marketing agency, we’re interested in helping our clients engage with people based on where they are (we talk about the ‘what is Local Marketing really’…
A veritable compendium of Social Media stats
Stumbled across this intensely comprehensive deck of Social Media stats for Europe (thanks as usual to Twitter).
The stats were prepared by Insites Consulting using online surveys in over 35 countries and over 9 000 responses were received.
Most interesting for me were the stats about Location Based Services –…
Targeting Facebook status updates to local audiences
At EMO, we take the existing understanding of the discipline and make it ‘Local’ – a concept that Andy Wheatley has recently expanded on. And Social Media, locally, feels far more natural than brand level Social Media, because local is where the relationships are and where the real personalities are, and…
Social Media round-up
It’s been a big week for Social Media change. Here’s a couple of the most recent highlights followed by some less important and less recent articles that I’ve not gotten round to blogging about since the last Social Media Round-Up!
Facebook introduced the ‘Subscribe’ button yesterday, expanding the…
State of the Media: Nielsen Social Media Report
While reliable stats and demographics continue to feel scarce in the UK, Nielsen’s new Q3 report on the State of Social Media has some interesting insights that we can only imagine will be reflected in a similar UK report in time.
Here’s a summary of key findings that struck me as interesting, but you can also…
Factsheet Friday: Guide to Twitter profiles and promotions
Once again, Factsheet Friday has rolled around and delivered another useful cheatsheet – this time focusing on Twitter profiles and promotions.
The factsheet also answers questions like ‘how big must a Twitter avatar be?’ and ‘what are the Twitter background requirements’ and also gives you an overview of the…
Something for the weekend: Social Stewart
I’m sure this will get many agency people nodding. BBC Marketing try to discuss Social Marketing with Stewart Lee, the world’s more patient protagonist.
That’s not how we ‘do’ social. Thank goodness. But while this approach is a spoof, the sad thing is that there is a certain amount of reality in the…
