What’s getting us excited at EMO? Well, many things, including some brilliant new business pitches. For one of those, I was tasked to write up a list of future developments on our radar that will affect the way we help networks with their local marketing initiatives. So, here’s our list.
PROVEN AND HERE NOW:…
Right, so we’re all happy that brands can (and in some cases, should) have an active presence on social media platforms, and lots of them do it really well.
Add a retail network to the mix, and things get a lot more complicated.
Why? Because retail networks aren’t built for central customer service.
FMCG…
Today we uncovered two new social networks with a location specific bent. Forget relationships as a basis for your social network, these new networks let you establish relationships based on where you are.
Here’s a quick rundown.
StreetPin is billed as “a common ground to chat, meet, rant to…
It’s been over 6 months since we’ve published a “Cool Tools” collection, so there’s lots to review. See Cool Tools#1.
This collection is heavily influenced by two key trends: Data and Mobile. No surprises there!
Earlier this month, Yelp (the company that “connects consumers with great local businesses”) announced an expansion beyond their UK presence. The intension is to take on Europe, headquartered in London, with a new sales office and 100 new jobs.
For consumers, Yelp is a new-age directory listing site, a…
If you’ve always wanted to work in a marketing agency with a real difference, now’s your chance.
We’re hiring for a variety of roles including account people and project managers, working across automotive and government sectors.
Email your CV or questions direct to social@emo.uk.com and we’ll be in…
Google has announced that Google Business Places has ceased to exist in its current form.
As of 1 June 2012, Google Places has been replaced by Google+ Local, an extension of Google’s social networking site.
EMO’s position on Google+ Local
For most businesses (networks and independent local businesses…
Last week the Digital team got together to share some Cool Tools we’ve found.
This first session was dominated by:
Content Curation tools, whether powerful, algorithm driven engines or basic content organisation tools.
Location-based information apps, where there’s not major traction but loads of…
Comscore delivered a report on the ‘Interconnection of Facebook Fan Pages‘ recently. It’s a good read for anyone looking to understand the power of the Social Graph and how deeply the data it holds can influence marketing decisions.
So while Stanley Milgram’s ‘small world’ experiments showed most people are…
