There’s still much hype and misunderstanding about the use of mobile barcodes (commonly referred to as QR codes) in marketing. There is no doubt that QR codes can provide many potential uses for brands and can be a great response mechanism for mobile users, however digital marketers need to be learned/aware…
Posts by: Lisa Burns
The new Google Analytics – indepth conversion analysis, Real-Time & SEO stats
If you haven’t already, you should take a look at the New Google Analytics. With redesigned interface, numerous analysis features and join up with other Google online marketing products it’s a decent reinvention, making way for the 3.0/4.0 semantic, statistical web. Check out some of the awesome new…
GPS Visualiser – Convert British postcodes to GPS coordinates
Got to love free online tools that make our jobs as local marketers easier!
GPS Visualiser is an online utility that creates maps and profiles from GPS data, driving routes, street addresses, or simple coordinates. Enter tabular data (comma delimited) and use it to visualise geographic data (business…
Infographics heaven! Bounce rates, social media, location/geo-marketing and more
Today I was asked about industry specific bounce rate averages and did I have a good reference for this. I realised this is something I hadn’t searched for a while and given that last time I looked the search proved futile, I was surprised to find this:
Bounce Rates Demystified - A real simple summary/…
An online customer journey – creating a basic audit trail with Google Analytics
So you’ve got an email campaign in development (or an ad campaign, PR, PPC or social marketing activity etc.) and you are asking recipients of the email to click on a link and go to your website to interact/convert? There is an easy way to tag this inbound traffic with Google Analytics and create a campaign…
Designing landing pages for optimal conversion
How do we turn clickers into customers?
From the prospect’s point of view, clicking on your link is easy and doesn’t cost them anything. When they arrive at your site however, converting and becoming a lead requires them to invest their time and energy to understand your offer and fill in your forms etc (not…
Understanding end-users: a case for developing user personas
Recently I wrote an article on user experience for account managers and why it is important in interactive/digital design. Before we can get to understand impact on user experience however, it is important to understand the needs of the end-user. To do this we can use various audience requirements gathering…
User Experience (UX) – what does it mean to me as an Account Manager?
Firstly what does it mean and what are all the other terms I keep hearing?
UX put really simply is - an end-users experience with a company’s product, system or service (for example a software application, website, book, tool, machine, process, or anything a human interacts with).
There’s a plethora…
What is conversion and why is it important?
Conversion – What is it?
Conversion (in reference to online marketing) put at it’s basic level – is getting our users to ‘interact’ with the brand following our digital marketing efforts. It usually involves bringing our users over from one belief/view to another and often has multiple outcomes…
Getting closer to actionable web analytics
When it comes to digital marketing channels and understanding what and why people do the things they do online, it can become a complex and daunting task. With the plethora of recording tools, testing, experimentation and analytics applications available to us, the decisions of which one and what data do I…
