Well, when I say “stop” I don’t mean actually stop, I mean start, but maybe go in a different direction. Is that clear? No?
For too long we’ve tried to convey sense and meaning through words rather than action, through email rather than conversations, through self-serving blog posts rather than, erm, oh. (best…
First published in Brand Republic 23/11/11
When I reported for Brand Republic from last year’s Local Social Summit, (the annual event which explores the intersection of local and social) the conference content focused primarily on the means of being social – networks, apps, access capabilities. Whilst…
Last week I met some new people. Well, new to me. Turns out that what they do isn’t new at all, I was just ignorant of their work. One person’s innovation is another person’s normal.
We met in London, on semi-neutral ground, bringing different perspectives to the table, from different areas of the UK. And yet…
Let me save you some time from looking this up. If you were to do some searching you’ll find that most respectable commentators don’t claim to know the answer. And this is why:
Subject, brand and relevance – all emails are not created equal, and so comparing a well targeted, timely and well crafted email…
Does your note book have lines on it? The chances are it does. Why? Because that’s what gets listed in the stationery order, and because that’s what you used at school to keep your handwriting neat:
‘Research findings provide strong evidence that, for the majority of children, use of lined paper facilitates…
The Local Social Summit, hosted for the second year last week by co-founders Dylan Fuller (Ebay’s UK head of adcommerce) and Simon Baptist (group head of syndication and social media at European Directories), was billed as “an independent platform for knowledge sharing and networking for global thought leaders…
How important is it to get your Google Places page searching well?
See this heat map, how this eye tracking study shows the focus of the viewers view and length of view on the local listings held next to the map. What I’d like to see, if anyone can find it is some research to show how long people…
Released today, there is a new feature on Google Places page management area. Announced on Google’s Places blog, it allows verified page owners to answer their critics in the ‘Reviews’ section. Clearly a much needed feature for the local marketer, and, carefully used, customer services issues will now be…
Ever the experimenter, Google are testing new results pages where local natural listings and maps feature far more prominently than ever before.
With local now storming up the agenda across the search sector, large national and international brands need to strategically plan and support their local networks…
We’ve been waiting for a while now to understand the angle Facebook were going to take when implementing Location Based
Services (LBS) into the Facebook Page environment and many have suggested that a Foursquare-like “location attached to status” model would be followed. But it appears that, whilst this still…
