Some social media demographics…

We all know that most people are on some social networks, but who is actually using what? We’ve gathered a helpful collection of information to help you find out…

New Networks

It is unsurprising that two of the newest and fastest growing social networks are the ones with the largest amount of current demographic data, illustrated recently by two articles on Mashable.

Google+ demographics are illustrated through website monitoring’s infographic, compiled from various sources such as TechCrunch and socialbakers.

Pinterest usage statistics from Google Ad Planner are compared across the US and UK by

Established Networks

With the more established social networks we hit a slight problem as we’re no longer seeing a flurry of data visualisations and publications attempting to detail usage and demographics. However, for Facebook we do have socialbakers, which has a wealth of demographic statistics split by country and updated daily from Facebook’s advertising platform.

Linkedin has this slideshare presentation from January 2012, which contains data from their ad platform.

But what about twitter? Unfortunately finding a reputable recent demographic set has been tricky, but we do have this August 2011 infographic from North West marketing agency Touch. Although it is worth taking this data with a pinch of salt as the sources aren’t listed.

Bits and Pieces

Some extra pieces of information on all of the social networks can also be found in the articles below, which are more general but have some great tidbits and are definitely worth checking out!

How people are sharing through social networks (Media Bistro/Voltier Digital/Plastick Media, various sources, January 2012)

The future of sharing on social networks (Beyond/Social Media Week, February 2012)

General Social Media Usage (Wilson.Cooke, various sources, January 2012)




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