The new Google Analytics – indepth conversion analysis, Real-Time & SEO stats

If you haven’t already, you should take a look at the New Google Analytics. With redesigned interface, numerous analysis features and join up with other Google online marketing products it’s a decent reinvention, making way for the 3.0/4.0 semantic, statistical web.  Check out some of the awesome new features.

GA Real-Time
Finally its arrived. Reports showing you what’s happening on your site – right at that minute! The reports are updated continuously and each page-view is reported seconds after it occurs on your site.

Good for:
Measuring social media impact i.e. put out a new blog post/ send out a tweet and see the immediate impact to your site traffic. Use campaign tagging and see how much traffic each channel is driving to your site as it actually occurs, see when traffic stops/slows down form tweets, which helps know when to reengage.
Immediate checks that campaign tracking is correctly implemented before launching a campaign (rather than once upon a time, having to wait until the next day).

Find out more:
How to read and interpret Real-Time reports

Multi-Channel Funnels
See which channels your customers interacted with during the 30 days prior to converting or purchasing. Conversion path data includes interactions with many media channels, including clicks from paid and organic searches, affiliates, social networks and display ads.

Good for:
Seeing which channels initiate, assist, and complete conversions and performing your own attribution analysis based on complete conversion path data. Generating the ‘Top Conversion Paths report’ where you can see the most common sequence of routes to the site eg. social, followed by search, followed by email.


Find out more:
How to read and interpret Multi-channel funnels
Multi-Channel Funnels: Your top questions from the Webinar
Tips for use with Search - Using Multichannel Funnels to improve search marketing

Mobile Reporting
The new reports available are: Mobile Device Info – details of the actual hardware that visited your site, with an image of that device. Mobile Device Branding – the brand associated with each device (manufacturer or carrier) & Mobile Input Selector – the primary input method for each device, eg: touch screen, stylus, click-wheel etc.

Good for:
Understanding how mobile visitors are interacting with your site and with which mobile devices, helps optimise for those devices. Overlay high volume, carrier data to opportunities for media planning and buying process.

Find out more:
Article on the GA Blog: Improvements in Mobile reports

Flow Visualisation
Flow Visualisation is a beautifully designed and highly sophisticated tool for graphically showing how visitors navigate through your site. Google have completely re-imagined and redesigned the navigation tools available in the old version of Google Analytics.

Find out more:
Visitor and Goal flow on the GA blog: Introduction to reading Visitor flow

Combining reports from Webmaster Tools:
Link up GA with your Websmaster Tools account and see key reports your GA dashboard such as Queries (impressions, clicks, position, and CTR info for the top 1,000 daily queries), Landing Pages (impressions, clicks, position, and CTR info for the top 1,000 daily landing pages), Geographical Summary (impressions, clicks, and CTR by country).

Find out more:
About SEO and Webmaster tools
Article on the New GA Blog: Webmaster Tools in Google Analytics for everyone

And even more resources on the New GA:
To get the most recent, step by step instructions of how to navigate the new Analytics and explores many of the changes and new features, check also these resources:

Google Analytics Help Centre
Google Analytics blog – new analytics stream, do yourself a favor and RSS
Google Analytics Help Forum


Looks amazing :)