EVERYTHINGS GOING LOCAL

Local Marketing Round-up #1

Marissa Meyer explained more about Google Business Photos¬†at Social Loco early last week – an extension to Google Maps that allows business owners to have photos taken by Google of the interior of their business. She also explained that Google’s two pillars of Local are Maps and Places. Only available in selected cities so far but includes London.

Facebook Deals launched in Alpha in 5 US markets. Most interesting about this is the way that Deals are promoted to users living in those markets. Deals has been given a high priority space on the left-hand navigation as well as a pop up when the user logs in. The pop up asks the user for even more granular location information (ie Zip code) rather than the city that the users have already entered. Clearly, Facebook is planning to hit the location relevancy hard. No news yet on whether the Zip codes captured at this stage will be usable for Facebook advertising.

Great news for Local Mobile Marketers with a new Smartphone user study released by Google in late April. News for Local Marketers is that 9 out of 10 Smartphone searches result in an action (purchasing, visiting a business, etc.), and 88% of these searches result in action being taken within a day – Mobile = Fast conversion!

A sad day for Local blogging with the ending of the Guardian Local experiment. Three local blogs in Cardiff, Edinburgh and Leeds were highly valued in the community, but deemed unsustainable in the current format. Will Perrin from Talk About Local makes some incredibly wonderful points – mainly around the balance between community vs commercial sustainability, and Ed Oldfield gives us a bit more info about the commercial and advertising side of the experiment.

Tim @ The Daily Infographic published an excellent summary of the Deals space – Facebook Deals vs Google Deals vs Groupon vs Living Social. Not really news but a nod to a helpful resource!

Finally, eBay continues on a shopping spree for businesses that give them local capabilities with their acquisition of local media and advertising company Where. Here’s TechCrunch’s announcement and summary of eBay’s Local aspirations.

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